Legal solutions overview
Three Practice Areas

Legal Solutions for Consumer Compliance in Thailand

Each service area addresses a distinct compliance challenge. Together they cover the prevention, advisory, and resolution phases of consumer protection risk management.

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Our Approach

How We Work with Clients

All three service areas follow a structured engagement process. We begin with a clear scope agreement, work through analysis and advice, and conclude with documented deliverables that clients can act on and retain for their records.

1

Initial Consultation

Understanding the matter, relevant documents, and business context. No fee for initial discussion.

2

Scope & Fee Confirmation

Written confirmation of what will be reviewed, the timeline, and the fee before work begins.

3

Review & Analysis

In-depth assessment against applicable Thai legislation, with findings developed by the responsible practitioner.

4

Written Deliverable

Report with findings and recommendations provided in writing, with a follow-up discussion available.

Service 01

Consumer Contract Compliance Review

Starting from ฿7,500

Assessment of consumer-facing agreements, terms and conditions, and marketing materials against the Unfair Contract Terms Act, Consumer Protection Act, and relevant sector-specific consumer regulations. The review identifies clauses that may be deemed unfair or unenforceable and provides redrafting recommendations that maintain commercial objectives while meeting regulatory standards. Covers both offline and online consumer transactions including e-commerce platform terms.

What This Service Covers

  • Standard-form consumer contracts and T&Cs
  • Assessment against Unfair Contract Terms Act criteria
  • Identification of potentially unenforceable clauses
  • Redrafting recommendations with commercial intent preserved
  • E-commerce and digital transaction terms review

Process Steps

[01]

Submit all consumer-facing agreements, terms, and any related marketing materials

[02]

Practitioner reviews against TCPA and sector-specific consumer regulations over 7–14 working days

[03]

Written findings report delivered with clause-by-clause assessment and redrafting notes

[04]

Follow-up session available to discuss findings and implementation questions

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Contract compliance review

Who This Service Is For

  • Businesses with standard-form consumer contracts
  • E-commerce platforms entering or operating in Thailand
  • Subscription services and ongoing service contracts
  • Companies updating terms following regulatory changes
  • International businesses standardising Thai-market terms
Product labeling advisory

Who This Service Is For

  • Consumer goods manufacturers and importers
  • Health and personal care product businesses
  • Food and beverage companies with marketing claims
  • Businesses running influencer or digital ad campaigns
  • Companies preparing product launches in the Thai market
Service 02

Product Labeling & Advertising Advisory

Starting from ฿19,000

Guidance on compliance with Thai product labeling requirements under the Consumer Protection Act and FDA regulations for controlled products, along with advertising standards under the Consumer Protection Board guidelines. Covers label content requirements, health and safety claims validation, comparative advertising boundaries, and social media marketing disclosure obligations. Includes pre-publication review of advertising campaigns and promotional material certification coordination where required.

What This Service Covers

  • Product label content review against TCPA and FDA requirements
  • Health and safety claims validation
  • Comparative advertising boundary assessment
  • Social media and influencer marketing disclosure review
  • Pre-publication campaign review and certification coordination

Process Steps

[01]

Submit product labels, packaging designs, advertising materials, and campaign briefs

[02]

Review against Consumer Protection Board guidelines, FDA regulations, and TCPA standards

[03]

Written findings with specific recommendations for required changes or additions

[04]

Coordination with certification authorities where pre-approval is required

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Service 03

Regulatory Investigation & Consumer Dispute Response

Starting from ฿36,000

Representation during Consumer Protection Board investigations, Office of Consumer Protection Commission inquiries, and consumer dispute resolution proceedings before the Consumer Case Procedure Court. Covers response preparation to consumer complaints, class action defense coordination, product recall management advisory, and negotiation of undertakings with regulatory authorities. Includes post-resolution compliance monitoring and preventive policy development to reduce recurrence of similar disputes.

What This Service Covers

  • Representation before Consumer Protection Board and OCPC
  • Consumer complaint response preparation and submission
  • Class action defense coordination
  • Product recall management advisory
  • Undertaking negotiation and post-resolution monitoring

Process Steps

[01]

Matter intake and review of complaint documents, investigation notices, or proceedings

[02]

Strategy discussion covering options and realistic outcomes before formal response is prepared

[03]

Representation and response preparation throughout investigation or proceedings

[04]

Post-resolution compliance monitoring and preventive policy recommendations

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Regulatory dispute response

Who This Service Is For

  • Businesses that have received CPB investigation notices
  • Companies facing consumer complaints before the OCPC
  • Businesses managing product recalls with regulatory dimensions
  • Companies facing coordinated consumer action
  • Businesses seeking post-dispute preventive advisory
Choosing a Service

Service Comparison Overview

Use the table below to understand which service areas are most relevant to your current situation.

Feature Contract Review Labeling & Advertising Dispute Response
Written report included
Pre-publication material review
Regulatory authority representation
Redrafting recommendations
Post-resolution monitoring
Starting fee (฿)7,50019,00036,000
Best forPreventionPre-launchActive matter
Shared Standards

Professional Standards Across All Services

Confidentiality

All matter materials handled under confidentiality protocols with secure document management.

TCPA Compliance Focus

All advice grounded in current Thai Consumer Protection Act and related secondary legislation.

Written Deliverables

Every engagement concludes with a written report, regardless of complexity.

Regulatory Currency

Practitioners maintain current awareness of CPB guidance updates and enforcement developments.

Commercial Sensitivity

Advice aims to achieve compliance without unnecessary disruption to commercial operations.

Conflict Management

Conflict-check procedure applied at intake to protect independence and quality of advice.

Not Sure Which Service Fits Your Situation?

Contact us to discuss your compliance matter. An initial conversation will clarify which service area is most appropriate and what to expect from an engagement.

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